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PURE Appoints New Wellness Advisory Board Member

FOR IMMEDIATE RELEASE February 12, 2018 PURE Appoints New Wellness Advisory Board Member Rich Scheckenbach Joins Board to Provide Product Guidance


(FRISCO, Texas) – PURE: People United Reaching Everyone is pleased to announce the appointment of Rich Scheckenbach to the PURE Wellness Advisory Board, effective immediately.

Rich Scheckenbach brings with him years of experience and education within the research and nutritional industry. He began his career at NOVA Nutritional Products, Inc. as the technical director. He then began a consulting firm, Nutrition Research and Resource and then finally today he is President of Breakthrough Nutrition, LLC, a technical consulting company he established in 1992. Rich holds a Bachelor of Arts degree in bacteriology from the University of California, Los Angeles and a Doctorate of Microbiology and Biochemistry from Oregon State University.

“Being appointed to the PURE Wellness Advisory Board is a compliment. It is a privilege to work with these highly dedicated physicians,” said Scheckenbach. “I look forward to working with our team to establish PURE as the premier partner of choice for the dietary supplement industry.”

Rich Scheckenbach’s numerous scientific presentations include: “Nutrition Supplementation and the Professional Athlete,” “Zinc: An Essential Micronutrient and Chemoprotectant,” “Comparative effects of chromium, vanadium, and gymnema sylvestre on sugar-induced blood pressure elevations in SHR.” He has served as the Executive Director of the Institute for Biomolecular Nutrition, member of the National Nutritional Alliance, American College of Nutrition, and a consulting nutritional advisor to numerous professional, university and Olympic sports teams and individual athletes.

“Rich will be a tremendous addition to the PURE Wellness Advisory Board. Rich brings many years of product development and formulation experience that will be invaluable. This truly makes the Wellness Advisory Board of PURE a powerhouse of clinicians and experts and will differentiate us in the industry.” – Dr. John W. Buckner, M.D., PURE Wellness Advisory Board Chairman

“I am very pleased to welcome Rich to our team,” said Darin Blackhurst, Director of Research & Development and Quality. “Rich brings a wealth of experience in product research and development and proprietary formulation. His experience and knowledge will provide added depth to our distinguished Wellness Advisory Board.”

The PURE Wellness Advisory Board is comprised of seasoned healthcare professionals who provide guidance and input on product development and formulation, product usage and protocol and product education. Together with our corporate Product Research, Development and Quality team, the Wellness Advisory Board ensures the best ingredients are chosen and delivered in the most efficacious way.

About PURE:

PURE: People United Reaching Everyone is a leading innovator in health and wellness products. We believe people can achieve Whole Health with a balance of physical health, healthy finances and purpose. The products work together; complementing and supporting each other to maximize their effectiveness and deliver optimal results. PURE is a global company with offices in the U.S., Japan, Taiwan, and Korea. Headquarters is in Frisco, Texas. For more information on the products or business opportunity, visit puremeka.com

PURE Marketing